Score 9 (out of 10): YUM! BRANDS INC poised to seasonally rally by +7.5% during the next 90 days.


What’s Going On Here?

Yum Brands says it is close to selling its Russian KFC business. The company sold its Pizza Hut franchises in May.

Why Now?

YUM! BRANDS INC indicates an interesting 90 days seasonal set up. During similar occasions, YUM! BRANDS INC shares had a median return of +7.5% – based on 9 historical occasions with 8 of those showing positive returns (89%). This buy signal for YUM! BRANDS INC received a high score of 9 (out of 10). This insight was generated with last price of 115.83.

What’s This Company About?

YUM! BRANDS INC is in the Retail-Restaurants business. Based on the last 2 years’ risk/return profile, this asset is seen as Moderate Risk. Ticker symbol: YUM US.

What’s My Risk / Reward and Time Horizon?

We found 90 days to be the optimal trade horizon, after testing a number of possible alternatives (accuracy of previous returns). Otherwise consider closing out this trade once the target level of 124.53 (+7.5%) has been reached. Based on YUM! BRANDS INC’s recent up and down swings, LongShortBets suggests considering to set a stop loss level for this insight at 112.43 (last price at 115.83), which is equivalent to a -2.9% decline.

Returns during similar periods:

The chart above shows the previous returns (in %) based on similar setups with the most recent ‘insight’ shown under (1), the second most recent ‘insight’ under (2), etc.

Previous episodes:

7.7% (July-2021), 2.8% (July-2020), 14.8% (July-2019), – 0.6% (July-2018), 8.8% (July-2017), 7.3% (July-2016), 11.5% (July-2015), 9.6% (July-2014), 5.6% (July-2013)

Historical Chart:


Star (1 to 10)9.0
Time90 days
Hit Rate89%


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